Survey Funnel

Written by Ralph Chua
Last Updated On

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To build a successful sales funnel, the first step is to identify your ideal customer.

…or what we call your DREAM CUSTOMER

This means you need to define the demographic who will be interested in your products and services, what their needs are, and how you can best meet them.

Once this is established, it’s time to create a survey funnel.

A survey funnel is an effective way to generate leads by collecting data from potential customers through surveys.

It allows you to learn more about your target customer base and determine if they would be interested in furthering their relationship with your company.

The purpose of the survey should be tailored specifically for the type of lead generation that you’re trying to accomplish.

Your survey funnel should also be designed with the customer in mind.

So you can quickly identify what they want and give them what they need. (Your Offer)

With that said let’s take a look at how you can create an effective survey funnel.

Key Takeaway

Survey funnels are essential when it comes to generating quality leads and improving lead conversion rates. By creating surveys tailored specifically for your target market, you can gather data that can be used to identify qualified prospects and create more targeted marketing campaigns and offers.

What Is Survey Funnel?

A survey funnel is a survey page that collects survey data with survey forms and survey questions.

This series of questions and answers are used to qualify leads to whom we can offer our products and services.

The survey funnel will take these qualified leads through a journey of learning more about their needs and desires.

By providing questions tailored to your company’s target market, you can gather data to help identify the best customers for your product or service.

These detailed stats can also be used to create more targeted marketing campaigns and offers that are specifically tailored to each person’s needs.

Now let’s try a simple survey.

Would you rather have quality leads or quantity leads?

Let’s discuss that further.

Why is Survey Funnel Important?

It’s true that having more leads can help increase sales, but quality leads are much more important.

Quality leads are those who have a higher propensity to convert into customers because they have already expressed an interest in your product or service.

Quantity leads may not be as likely to convert and could just be wasting your marketing budget if you don’t carefully qualify them.

So it’s best to focus on getting quality leads through your survey funnel by asking questions that will identify qualified prospects and weed out the bad ones.

How Survey Funnels Improve Lead Quality

I hope you had some ideas on how the survey funnel works by now…

Our lead magnet article includes information about the survey funnel as one type of lead magnet.

A successful lead magnet is when you are able to provide a quick solution or relevant information to your prospect and in return have them give you their contact details.

Similarly, a survey funnel can be successful when you are able to construct a survey question that solves the problem at that time.

For example, if you run an online marketing agency that specializes in search engine optimization (SEO), you can ask questions related to their current website’s SEO performance and how they plan to improve it.

Here’s what I would do:

  • Headline: Unlock Your Website’s SEO Potential with this Quick and Easy Survey Now!
  • Question 1: Do you think SEO has changed in the past few years?
  • Question 2: Are you tired of having to manage different tools and platforms for SEO?
  • Question 3: Are you tired of paying for link building that doesn’t work?
  • Question 4: Are you tired of training and managing in-house SEO staff?
  • Question 5: Do you agree that leads generated from SEO are the most profitable way to grow your business?

These survey funnel questions will help you determine whether or not a prospect is interested in outsourcing their SEO needs.

If you look closely, these questions lead to yes or no answer which most SEO agency failed to do in the past.

Would you rather write an essay or do a quick survey to get the help you need?

For most prospects, they would rather do a simple survey than write an essay.

This is why it’s important to create a survey funnel with questions that will give you the information you need quickly and easily.

That’s not all…

Now you got their interest, you can create a squeeze funnel landing page to get them opt in for their result.

Once they fill out the opt-in forms you can direct them to your sales page to close the deal.

By taking these steps you are sure to have a successful survey funnel that will generate quality leads and improve your sales conversion rate.

Best Survey Funnel Examples

I have come across many surveys funnels examples that have been successful.

One example is the Funnel Hacking Secrets webinar.

Simple and yet powerful.

They simply ask multiple-choice questions with a drop options feature.

  • Headline: The Weird (Almost Backwards) Funnel Secret That Is Currently Being Used By An Underground Group Of Entrepreneurs To Sell Almost Anything You Can Dream Of!
  • Question: Please Tell Me The #1 Thing In Your Business That Is Currently Holding Your Back…
  • Answer 1: I don’t have a funnel yet…
  • Answer 2: I don’t have a product yet…
  • Answer 3: I need more traffic for my funnel…

When you pick your answer to any of the answers you would be directed to the specific offer to solve your pain point.

In this case..

If you choose:

You see… a survey funnel can be tailored to your offer as well as your target market.

You can create these survey funnels for webinars, email campaigns, and so much more.

Best Survey Funnel Builder

There are many types of survey funnel builder in the market.

At the end of the day, you would want a tool that is easy to use and has features like automation ready for launching your survey funnel with ease.

I recommend giving ClickFunnels’s Survey Builder a try as it can help you create amazing surveys in no time.

It includes powerful features like drag-and-drop questions, automated responses, responsive forms and customizable templates designed to increase engagement and capture leads from your survey funnels.

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