What Is Online Marketing

Written by Ralph Chua
Last Updated On

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Online marketing is one of the most important aspects of any business.

Online marketing is an effective, cost-efficient way to reach customers and build brand awareness.

With the rise of digital platforms and a proliferation of tools, businesses now have more opportunities than ever to reach their target audiences in new and exciting ways.

From search engine optimization (SEO) to content and email marketing, there are countless options for businesses to grow their presence online.

By leveraging the strengths of each strategy, businesses can create an integrated digital marketing plan that drives results.

In this article, we will discuss on how to leverage online marketing to drive conversions.

  • We will start by looking at the benefits of online marketing, and then move on to discuss different strategies you can use to get more leads and convert them into customers.
  • Finally, we will look at ways you can measure your results and optimize your approach for maximum efficiency.

By the end of this article, you should have a better understanding of what is online marketing.

Let’s get into it.

What is Online Marketing Overview

So, what Exactly Is Online Marketing?

Simply put, online marketing is using the internet to advertise and sell products or services.

This can include things like website design, search engine optimization (SEO), email marketing, social media campaigns, and more.

It can be a great way to connect with more customers and spread the word about your company.

But it takes a bit of planning and effort to get it right.

What is Online Marketing

Online Marketing is a marketing strategy used to promote products or services via the internet. It involves creating content that attracts attention, drives website traffic, increases brand visibility, and ultimately leads to an increase in sales.

What are the Benefits of Online Marketing?

There are lots of benefits to using online marketing techniques like SEO and social media campaigns, including:

More Customers

With the right strategies in place, your target audience can find you when they’re searching for the type of product or service that you offer.  That means more potential customers for your business.

Larger Audience

Social media campaigns can be a great way to get more eyes on your products or services.  If you choose the right campaign, you could see an increase in sales and new customers for your company.

Greater Reach

If you’re trying to reach people who are interested in specific topics, online marketing offers a better range of results than traditional marketing.  You can find people who are looking for the exact type of product that you sell, not just those who live nearby.

Lower Costs

In most cases, online marketing doesn’t require as much time or money as other types of advertising do.  It’s also a more flexible option since it allows you to make changes quickly.

What are the Different Types of Online Marketing?

There are many different types of online marketing that you can choose from when it comes to promoting your company on the internet.  

Types of Online Marketing

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Blogging
  • Affiliate Marketing
  • Pay-per-click marketing (PPC)
  • Native Advertising
  • Marketing Automation
  • Digital Marketing
  • Content Marketing
  • They include:  

    Search Engine Optimization (SEO)

    SEO is a type of marketing that helps you rank better in search engines.

    This includes things like keyword usage, backlinking and working to improve the content on your website so it can be found by more people through searches online.

    SEO mainly focuses on increasing site popularity with targeted keywords or phrases which are then used as anchors for web pages where information about products/services offered lies beneath them.

    The more competitive the keywords are, the higher your website would have to rank on a search engine results page (SERP) for it to be announced as being on top of the list of competitors that appear after a user types a a phrase into a search bar.

    Search Engine Optimization (SEO) is a great way to connect with more customers and spread the word about your company.

    SEO helps businesses by improving their rank on search engine results pages (SERP).

    This means that their website will be one of the first options that people see when they are looking for the type of product or service that the business offers.

    SEO also helps businesses by increasing site popularity with targeted keywords or phrases.

    These keywords are used as anchors for web pages where information about the products or services offered lies beneath them.

    So, if someone does an internet-based research project looking into car insurance companies before purchasing his new vehicle from Company X, he will probably see lots of links coming off their page saying “see also” when searching various terms related to car insurance.

    SEO takes a bit of planning and effort but it is an effective way for businesses to connect with customers and spread the word about their company.

    On page SEO is the practice of optimizing a website’s content, HTML tags, and other elements that affect how a site ranks in search engine results.

    Off page SEO is the process of improving a website’s position in search engine results by building backlinks and increasing its authority.

    Search Engine Marketing (SEM)

    SEM takes SEO one step further by targeting specific customers when they’re searching for something related to your business.

    It’s the marketing equivalent of shooting fish in a barrel since you’re targeting people who really want to do business with you and not wasting time and money trying to convince them otherwise.

    Social Media Marketing

    Social media campaigns give you a chance to connect directly with people who are interested in your products or services.  

    That can be great for getting your name out there because social media sites like Facebook, Twitter, and Pinterest allow for instant communication.  

    It also lets customers share their opinions about your company, which can influence the decisions of others.

    Here are some popular social media channels:

    There is many online channels you can start with you social media marketing but it is also important to find the correct audience for your campaign.

    One of the best practice grow with one and repurpose your content and distribute across other social media channels.

    List of Social Media Platforms
    1. Facebook
    2. YouTube
    3. WhatsApp
    4. Messenger
    5. WeChat
    6. Instagram
    7. QQ
    8. Tumblr
    9. Qzone
    10. TikTok
    11. Twitter
    12. Reddit
    13. Baidu Tieba
    14. Linkedln
    15. Viber
    16. Snapchat
    17. Pinterest
    18. Line
    19. Telegram

    Email Marketing

    This is another way to stay in touch with your customer base while also keeping your brand name at the forefront of their minds.

    Email marketing allows you to target people who are interested in what you have to offer because they’ve already shown some interest by signing up for your email updates.

    You can send them special offers or build a closer relationship by sending them promotions or helpful advice.

    It can be a great way to build up your customer list without feeling too pushy.   

    Building a list is also a good way to learn more about your customers and see how they’re using the products you offer.

    For example, if you sell dog collars, you might send out an email asking customers to tell you where they put their new collar on their pup.

    You could then use that information to create even better collars for your current customers or create new products for the future.


    A blog gives you a place on the internet to talk more about your products and services.

    You can also use it to share information and resources with potential customers so they get to know you better and see how knowledgeable you are in your industry by creating valuable content.

    For example, if you are a fitness coach, you could write about common workout mistakes or share recipes for healthy snacks.

    The key is to not only get readers interested in what you have to say but get them thinking about your products at the same time.

    It can be easy to turn readers into customers by making blog posts that promote certain products at the end.

    For example, if you are a dog walker, one of your blog posts can be about how owners need to take their dogs for walks every day.  

    You could recommend certain leashes or tell people about your own special brand of food that they can feed their pup after a good workout with you.   

    Affiliate Marketing

    This technique allows other businesses or people who already have an online presence to promote your company in exchange for a commission.

    That can be helpful because it taps into their established audiences and gives you access to them too.  

    It also helps you run more successful social media campaigns by creating more interesting content for your followers.

    You might have a Twitter account where you post company updates and links to your products.   

    On the other hand, if you partner with another company that sells dog food, they can promote your business on their social media accounts as well as in blog posts and direct email messages.  

    That way, an owner who sees a tweet or Instagram post from them about walking their dog might also notice a link to your website, where they can learn more about how you can help them.

    Pay-per-click marketing (PPC)

    This is when business owners pay search engines like Google adwords to add their website to results when people search for specific keywords (which are typically things like products, services, and company names).

    It’s a relatively quick and easy way to get more traffic with pay per click advertising.

    However, it also costs quite a bit of money and can take a while to get the results you want.

    On the other hand, it’s a way to get your website in front of people who are ready and willing to buy your products or use your services.   

    For example, you might want to advertise when someone searches for “dog walkers” in their area.   

    Your ad could include information about how many years you’ve been in business, your rates, and customer testimonials.

    You could also offer a free consultation where potential customers can meet with you before they pay anything to see if you are the right person for them.   

    Native Advertising

    This type of online advertising can take a number of different forms.  

    Often, it looks like regular content on a website or social media platform.

    However, native advertising is actually paid for and created by companies to promote their products and services.  

    For example, you might see sponsored posts on Facebook that look just like the rest of the posts from your friends.  

    Marketing Automation

    This is a process that allows people to send targeted messages to users through email, social media, and other channels based on different factors like their gender, location, age, interests, and more.

    It can be helpful for marketers because it helps them save time by targeting the right people immediately instead of having to manually identify them over and over again.  

    The downside is that it can feel a little impersonal to the customer.  If you use this technique, you’ll want to make sure you don’t come across as spammy or too pushy with promotions.

    Digital Marketing

    This is a broad category that includes all of the strategies and marketing tactics that take place online.  

    It can help you get your message out to more people, but it also increases competition because so many businesses are using these techniques for themselves too.

    One other thing to remember about digital marketing: it’s always changing.  

    For example, right now, mobile is considered to be a huge focus for companies and marketers.   

    But what will happen in the future?  

    s it flexible enough to adapt as new trends take off?  

    These days, there’s no excuse not to market your business online because the cost of getting your website published and maintaining it is so low.

    However, it’s very easy for you to get overwhelmed and confused by all the different options.  

    To make sure you’re getting the most out of your efforts, it’s a good idea to talk with an expert or hire someone who specializes in this area.

    They can help you figure out what type of digital marketing is best for your company and what will give you the best return on investment.

    Content Marketing

    This is one of the most popular forms of online marketing right now.  

    It involves publishing and sharing content with your target market so you can build a reputation and gain an audience for your business.

    The goal is to give people helpful, interesting information that makes them want to learn more about your products or services.   

    For example, you might create an infographic about something your target market cares about (like how to save money on groceries).   

    Then, you could share the link with your audience or publish it on your blog.

    What are some Tips for Online Marketing Strategy?

    Let’s be honest, there is so many things to do in terms of internet marketing, and tons of marketing strategy you can implement that it can be quite overwhelming and daunting.

    The best practice is to first understand what is your short term goal and long term goal.

    You can do this by first doing a SWOT analysis for your business.

    SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a given strategy.

    So asking yourself what are my short term goal is pretty important as it can guide you on where you should be placing your focus.

    After understanding your goal then it is time to look at your sales funnel.

    By understanding your sales funnel it will help you to see what are the steps that customers take in order to make a purchase on your ecommerce website.

    Once you understand that then it is time for you to map out your content strategy.  

    Knowing which type of content works best for each step of the sales funnel is important, and you only want to spend your time on the content that has return on investment.

    And once you understand all of this then it is time for you to start marketing.

    Remember that there are no shortcuts when it comes to success.   

    It takes patience, focus, and dedication in order for your business to grow successfully online.  

    So while you are marketing, make sure that you are documenting your progress.

    If you do all these things then there is no doubt that success will be yours.

    Online marketing can have a dramatic impact on the success of your business if it’s done correctly.  

    When done well, digital marketing helps to increase awareness about your company, promote your products, and raise brand awareness.  

    Online Marketing Tools

    There are some tools that people can use to build and maintain a robust marketing program.

    • Email marketing
    • Social media marketing
    • Search engine optimization (SEO)
    • Display advertising like LinkedIn ads or Google Display Network
    • Search engine marketing (SEM)
    • Online events & webinars
    • A/B testing & website optimization
    • Content marketing
    • Video marketing
    • Marketing analytics like Google Analytics
    • Marketing automation
    • Customer relationship management (CRM)
    • Content management system (CMS)
    • Pay-per-click (PPC) advertising like Google Ads
    • Affiliate marketing

    Digital Marketing Creates Growth

    The digital marketing world is always changing.

    To stay on top of those changes, it’s important to have a strong understanding of the basics and how they work in conjunction with one another. 

    There is no competitive advantage of having a digital marketing without having a proper lead and sales system in place.

    The best way to make sure you take full advantage of your marketing efforts is to start at the beginning. 

    The growth of your company depends on the lead and sales funnel you have in place.

    Without a plan, it can be difficult to know how to drive revenue for your business without putting too much pressure on yourself or spending too much time trying different tactics that may not work.

    Grab your free copy of “DotCom Secrets Book” to get started!

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