How Email Marketing Can Help Your Business Stand Out

Written by Ralph Chua
Last Updated On

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In this article, I’m going to talk about email marketing and why it’s a good way for businesses to stand out.

I’ll start by talking about what email marketing is and the benefits of using it.

Next, I’ll list some of the best practices that companies should follow in order to maximize their success with this type of media.

Finally, I’ll give some tips on how you can get started with your own campaign if you’re interested in giving email marketing a try.

Even if you’re familiar with the concept of email marketing, there may be some things that surprise you.

What is Email Marketing

Email marketing is a form of communication in which businesses send out promotional materials to their customers via email.

The advantages of using email marketing are many.

First, it’s a very effective way to reach your target audience.

According to recent studies, email is the third most popular online activity, behind only browsing the internet and social media.

That means that a large number of people are likely to see your message when you send it out via email.

Second, email is seen as a more personal form of communication than other types of advertising, such as social media or television commercials.

This can make customers feel more inclined to purchase items from your business.

Third, email marketing is an affordable way to promote your business.

You don’t have to spend a lot of money on radio advertising or billboard placement in order to make your brand stand out.

What is Email Marketing

Email marketing is the art of getting people to buy something they don’t want or need.

How Email Marketing Works

As a business owner, you know that email marketing is one of the most effective ways to reach your target audiences.

But what is email marketing, exactly?

Email marketing is the process of sending targeted messages to customers through their email inboxes.

By sending customized messages, you can ensure that your customers are seeing content that is relevant to them and that they are more likely to act on.

Email marketing can be broken down into three main steps: creating your message, sending it, and tracking results.

Let’s take a closer look at each step.

Creating Your Message

The first step in creating an effective email marketing campaign is to create a message that will resonate with your customers.

This means thinking about what types of content your audience is interested in and tailoring your message to match.

For example, if you’re sending a message to someone about makeup products, the email should include content that speaks directly to their interests.

Sending Your Message

Once you’ve created your message, it’s time to send it off!

It’s important not to send too many emails at once.

If you flood people’s inboxes all at once, they will become annoyed and less likely to continue engaging with your brand.

Instead, choose a few days each week to send messages and attempt to build anticipation in between the messages so that customers look forward to hearing from you.

Monitoring Your Results

After sending your message, it’s important to track the results.

If you’re having trouble with engagement, rethink what content you’re sharing and who you’re sending it to.

For example, if people are opening your messages but not clicking on any links, try including more links or using a different subject line that will grab their attention.

As you find what works best, your messaging will become more effective and your business will start to see the results.

The benefits of email marketing are clear-your company will seem trustworthy to customers, increasing their confidence in making purchases from you.

Using email marketing regularly is a great way for your brand to grow over time.

In the past, one of the biggest advantages to using email marketing was that it allowed customers to be engaged in a personal way.

Unfortunately, this advantage is not as big today because most people get about 100 emails a day and delete anything that seems spammy.

The best type of email marketing message is one that truly offers something of value to the customer.

This means sending updates on new products, recommendations of what would be valuable to the customer based on their purchase history, or invitations to special events that will help them engage with your brand in a more meaningful way.

Before sending any messages, think about what is valuable to your customers and how you can provide it for them.

If you’re having trouble coming up with ideas, survey your customers and ask them what they’d like to see in an email.

They may have suggestions that will help you create engaging messages for your audience.

Benefits of Email Marketing Efforts

Email marketing is one of the best marketing channels to connect with customers and keep them updated on new products or events.

As a business owner, it’s important to invest in email marketing to keep your brand top of mind.

Here are four reasons why email marketing is so valuable:

1. Email marketing allows you to reach a large number of people.

With email marketing, you can easily target a large number of people who may be interested in your products or services.

You can also customize your messages to make them more relevant to each individual recipient.

This makes it more likely that people will act on the messages you send them.

2. Email marketing is cost effective.

Compared to other forms of advertising, email marketing is relatively inexpensive.

You can send as many messages as you’d like without having to pay for extra printing or other materials.

In addition, it’s very easy to track the success of your efforts, which helps you determine if email marketing is worth investing in.

3. Email marketing increases brand awareness.

Email marketing allows you to reach a wide range of customers who may not have been aware of your brand before.

These people are likely already interested in a specific topic, so they’re a great target audiences for you.

Since the messages are highly relevant and personalized, it’s more likely that they will open them, which will help spread the word about your brand and products.

4. Email marketing helps you build relationships and increase customer loyalty

Sending out consistent, valuable messages can help you create a relationship based on trust with your customers.

As they get to know more about you and what you have to offer, it’s likely that they’ll turn into strong brand advocates who will continue recommending you to others.

To get started, create a list of people you’d like to send your first email marketing message to.

It’s best to focus on a smaller number of customers for this initial launch, as it can be overwhelming if you try to reach too many people at once.

Once you find the right approach and tone of voice, you can begin using email marketing to reach a larger group of people on your email list.

Email Marketing Best Practices

According to Mailchimp the best practice for email marketing are:

Don’t buy email lists: Build your own list of contacts professionally. There are many ways you can do this. A simple lead magnet will do the trick.

Be aware of national (and international) email regulations: When sending automated emails, ensure that you know which laws apply to your location as well as the location of those who will be receiving the email.

Use email to have a conversation with your customers. Email is not only a great marketing tool, but it allows you to communicate with your customers in other ways.

Only send when you really need to. Don’t abuse the trust of those who gave you their email address. Provide information that is valuable to your list.

You can read more here: Email Marketing Best Practices

How To Get Started With Your Own Email Marketing Campaigns

So you want to get started with email marketing?

Here’s how:

1. Figure out who your target audience is.

Before you can create any content, you need to know who you’re targeting.

This means thinking about things like age, gender, interests, and even location.

Once you know who your target market is, you can begin creating content that appeals to them.

What is email marketing
Photo by Edu Lauton on Unsplash

2. Choose the right tool for the job.

There are many different tools available for email marketing, so it’s important to choose one that fits your needs.

Mailchimp, for example, is a great option for small businesses who want to send out automated emails.

3. Create engaging content.

Try to think of a new topic or approach for your content.

If, for example, you’re sending out a weekly email about the latest news in the dog training industry, try mixing it up with an extra feature from time to time.

Perhaps one week’s message can include an interview with a local trainer as well as some helpful dog training tips.

4. Get your customers involved in the conversation.

Just because email marketing is a one-way street doesn’t mean that you can’t ask for feedback or other information from time to time.

Asking questions like “What should we discuss next?” or simply asking people what they’re interested in can help get them involved in your email marketing campaign.

5. Be consistent with your marketing messages.

This is one of the most important things to remember when it comes to email marketing.

Even if you’re sending out helpful information that people will want to read, they won’t be compelled to open up the message unless you continue sending it on a regular basis.

Tips to Create A Successful Email Marketing Campaigns

According to sproutsocial, the tips to create a successful email campaign is:

  • Choose The Right List
  • Design You Email
  • Personalized message with subject line and content
  • Two-way communication
  • Create Follow-ups
  • Speak as First Person View
  • A/B test you emails

You can read more here: Tips To Create A Successful Email Marketing Campaigns

Email Service Providers

You’ll most likely need to use an email service provider when you begin your email marketing campaigns.

Based on techradar here are the best service providers:

  1. Proton
  2. Gmail
  3. Outlook
  4. Yahoo Mail
  5. Zoho

I use Gmail as my email service provider for both personal and work emails.

You can read more here: Best Email Provider

Email Marketing Automation Tools

Once you figure out which email providers work best for you, it’s time to think about how to create your automated email marketing campaigns.

Many email service providers offer automation tools that make designing and customizing automated emails easy.

Below are the list of best email marketing automation tools:

  1. ActiveCampaign
  2. GetResponse
  3. Drip
  4. Sendiblue
  5. Zoho Campaigns
  6. Freshwork
  7. Hubspot
  8. MailChimp
  9. Benchmark
  10. Omnisend
  11. MailerLite

There are much more email marketing software in the market.

Above are the best ones that I have found.

I use ActiveCampaign as my automation tools.

Email Marketing Strategy

When it comes to email marketing strategies, I believe that a company’s strategy should be two-fold.

Firstly, they should send out regular newsletters that update customers on new products, offers, and blog posts.

This type of communication can help to keep your business top-of-mind, and as long as the content is interesting and useful, customers will be more likely to read it.

Secondly, businesses should also make use of targeted email campaigns, which are sent out to people who have interacted with your brand in some way (for example, by visiting your website or signing up for your mailing list).

This type of communication is incredibly effective as it allows you to message your customers with offers and products which they’re likely to be interested in.

By improving the two-way communication between your business and its customers, you can not only develop a better relationship with them, but also gain their loyalty and trust.

Email Sequence

Alright Ralph, so what should i do when someone subscribe to my list?

When you first sign up for someone’s email list, you’ll likely receive a series of automated emails.

These emails are usually designed to introduce you to the content that’s available on the sender’s website or blog, and to encourage you to visit them more frequently.

According to ActiveCampaign ,the 5 most important types of email sequences are:

Welcome Email Sequence: This is the first email you’ll receive after joining someone’s list. It usually includes an introduction of who they are, or what their business does.

Onboarding Email Sequence: This is the email that gets sent just after the welcome email. It’s usually designed to get you familiar with some of the content available on their website by sending you a number of blog posts or other types of articles.

Blog Email Sequence: This sequence can be used for anything from sharing your newest blog post, to announcing new products or services.

Abandon Cart Email Sequence: This sequence is set up to target customers who have recently browsed your online store but haven’t bought anything. You’ll send them several emails over the next few days with information about products that are likely to interest them, as well as any discounts or sales.

Re-engagement Email Sequence: This sequence is designed to be used on past customers who haven’t shopped with you in a while. You’ll send them several emails over the next few weeks, offering discounts and promotions that are likely to interest them.

You can read more here: 5 most important types of email sequences here.

Depending on you which types of email marketing strategy you want to follow.

If you choose to use a more personal approach, I think it is interesting to talk about there other 2 sequences.

But, what is direct marketing?

Direct marketing is a form of marketing in which businesses attempt to reach consumers through direct communication.

This can include advertising through the mail, telephone, or email.

One of the main advantages of direct marketing is that it allows businesses to target specific consumers based on their interests and needs.

This makes it a more efficient way of advertising, as businesses can be sure that they’re reaching the right people.

Additionally, direct marketing is often seen as a more personal form of advertising, which can make customers feel more inclined to purchase items from the business.

Finally, direct marketing is often less expensive than other forms of advertising, such as television or radio commercials.

Soap Opera Sequence: Soap opera sequence are designed to create intrigue and suspense, which can be used to keep customers engaged with your brand.

Daily Seinfeld Emails: In this sequence, the email contains a bit of news from around your business or industry each day. This can help provide customers with interesting information they can use in their own lives or careers.

This 2 sequence is 1st introduce to me when i read DotCom Secrets Book by Russell Brunson.

You can check out Dotcom Secrets Book here: Free Copy Of DotCom Secrets

Now Back To You

Email marketing can be a key factor in your business’s success.

If you’re looking for the best way to reach your target audience, email marketing may be it!

This article has given you some insight into how and when to use certain types of sequences in your own strategy.

Whether you want to create intrigue with soap opera sequence or share interesting information daily via a seinfeld emails- there is an option that will work for you.

Ready to get started?

By the way…

We create a book called 7 Core Funnel which is a step-by-step guide to creating a sales funnel that brings you more leads, sales and converts better than ever before.

It’s 100% free and you can get it by clicking here: 7 Core Funnel

See ya!

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