Kajabi Vs ClickFunnels: Which Software Do You Need In Your Business

Written by Ralph Chua
Last Updated On
This post contains affiliate links, and we will be compensated if you buy after clicking on our links.

This is our comparison of the Kajabi VS ClickFunnels sales funnel builder.

I am writting this because i was doing a research on how they can help in business and found out about these two companies that offer you can create membership sites, as well as software for creating your own funnels from scratch or modifying what’s already there (like adding pages).

When it comes to deciding which sales funnel software you need for your business, Kajabi and ClickFunnels are two of the most popular options around.

But which one should you choose?

In this article, we’ll compare Kajabi vs ClickFunnels in terms of features, course creation, email marketing automation, email marketing, analytics, integrations, payment gateways and ease of use.

We’ll also take a look at the pricing plans for each platform to help you decide which one is right for your business.

Let’s get started with an in-depth look at what sets them apart!

Here is a quick breakdown of what you’ll get:

Funnel Builder Secrets ($4,997 Value)
Funnel Builder Certification ($14,997 Value)
Geru Account ($1,997 Value)
ClickFunnels Classic + 2.0 Accounts ($12,997 Value)
Funnel Scripts Account ($2,997 Value)
Marketplace Premium Listings (Priceless)

Main Difference Between Kajabi VS ClickFunnels

With Kajabi, its features are geared towards helping you with one task only- course creation.

And the course creation is focused on helping educators create a content delivery system for educational courses.

ClickFunnels on the other hand is more of an all-in-one sales funnel automation tool that would be best suited for somebody who has digital and physical products.

The main difference between both these tools is their differences in goal.

When it comes to Kajabi vs Clickfunnels, there are different audiences as well as different objectives and benefits to each side.

But which tool is perfect for you?

Read on to find out!

What is Kajabi?

Kajabi is a software that allows you to create online courses and membership site.

With Kajabi, you can create high-quality content, sales funnels, and marketing automation without having to learn coding or web design.

Kajabi is also excellent for selling educational content, but it’s limited to just that.

If you plan to sell a wider variety of products, Clickfunnels is better suited for you.

Kajabi Features

Kajabi is a website builder and online marketing platform that comes with lots of features.

Kajabi has an easy to use interface and provides you with the freedom to edit any page element.

With Kajabi, you can create great looking landing pages and front end websites. You don’t need any coding knowledge to use Kajabi.

Kajabi also has a really good course builder that makes creating and selling online courses really easy.

Additionally, Kajabi comes with great marketing features like email marketing and marketing automation.

You can also manage your affiliates with ease using Kajabi’s built-in affiliate management system.

All in all, Kajabi is a great platform for online business with a wide range of features that will help you get more out of your website and marketing.

What is ClickFunnels?

ClickFunnels allows you to create sales funnels, marketing automation, and email marketing campaigns without having to learn coding or web design.

With ClickFunnels, you can also create pages for your website, add integrations, and process payments.

ClickFunnels is a more versatile platform that can be used to create a wid variety of products.

It’s also excellent for selling digital products like software and eBooks.

One of the best features of ClickFunnels is its ability to create high-quality sales pages.

If you’re looking to create a professional looking landing page or website, ClickFunnels is a great option.

Additionally, ClickFunnels comes with a great email marketing and marketing automation suite.

You can also manage your affiliates and process payments with ClickFunnels.

Overall, ClickFunnels is an excellent all-in-one sales funnel solution that’s versatile enough for most businesses.

ClickFunnels Features

ClickFunnels is a top sales funnel building platform that lets you create beautiful, high-converting pages to effectively capture leads and nurture them into customers.

It features a drag-and-drop editor that lets you customize your funnel and pages easily with no coding knowledge required.

Split testing is an essential part of optimizing your funnel for better performance. With ClickFunnels, you can easily test different versions of your pages to see which one converts better.

Includes 100+ templates to get you started. Different for different industries, sales funnel type, and more.

You can sell digital and physical products, such as membership site or courses on the system.

ClickFunnels offers an email autoresponder with all accounts, so you can start building relationships with your subscribers right away.

Email autoresponder lets you automatically send emails to your subscribers in response to their actions.

This can be a great way to nurture leads and convert them into customers.

You can also use email autoresponders to promote your products and services or to send out newsletters.

Affiliate management can be a lot of work, but it’s worth it if you have the right tools.

ClickFunnels includes an affiliate manager that makes it easy to track commissions and payments.

You can also create tracking links to make it easy for your affiliates to promote your products and services.

Affiliate marketing can be a great way to monetize your website and increase your income.

With affiliate marketing, you partner with a company that sells a product or service and earn a commission when someone purchases that product or service through your link.

Kajabi Vs ClickFunnels: Course Creation

Kajabi is the better platform for creating online courses.

Kajabi also known as membership site builder.

With Kajabi, you can easily create modular courses with lessons, quizzes, and team collaboration.

You can also integrate your courses with membership websites, payment gateways, and email marketing tools.

Kajabi has an intuitive course interface to help you easily navigate between lessons at any given time during your course creation process.

ClickFunnels is not as good for creating online courses as Kajabi because ClickFunnels is more focused on building sales funnels.

However, ClickFunnels can still be used to create some online courses, especially if you are already familiar with the platform and its features.

Winner: Kajabi

Kajabi is the better platform for creating online courses.

It has an intuitive online course interface and lets you easily integrate your courses with membership websites, payment gateways, and email marketing tools.

ClickFunnels can still be used to create an online course, but it is not as good for this purpose as Kajabi.

Kajabi Vs ClickFunnels: Marketing Automation

When it comes to marketing automation, both Kajabi and ClickFunnels are extremely powerful tools.

They both offer a wide range of templates and easy-to-use analytics tools to help you measure the performance of your sales funnels.

However, there are some subtle differences between the two platforms.

Kajabi is designed for businesses that want to convert web traffic into course members.

It has the capability to nurture customers into buying any other offers your business may have in its sales process.

Kajabi offers a wide range of automation features, such as automatic email to new course members when they invest in your course, tagging where the lead originated from, and automatic emails based on time-sensitive dates or completion history.

All of these automations are handled through Kajabi’s Pipeline feature, which is an automation tool that provides pre-built funnel blueprints based on business goals.

ClickFunnels, on the other hand, is designed for businesses that want to sell products and services online.

It has a wide range of features that allow you to tag buyers, trigger emails when specific actions are taken, etc., but it doesn’t provide automation for course member engagement.

Winner: This round is a tie.

Both Kajabi and ClickFunnels have premade marketing automation for any stage of your business.

Email Marketing Software

Let’s take a look at Kajabi and ClickFunnels email marketing software.

Kajabi Email Marketing Solution

With a number of options, Kajabi’s approach to email marketing is easy and flexible.

You can create an email list with one click for anyone who fills out a form on your website.

Then, from there you’ll be able to send out automated follow-up messages after they’ve registered or made a purchase.

You can also create broadcasts, which are one-time emails that go out to all of your subscribers at once.

Plus, you can segment your email list based on things like purchase history or engagement levels so that you can send more targeted messages.

Overall, Kajabi’s email marketing is easy to use and provides a lot of flexibility.

ClickFunnels Email Marketing Solution

Like Kajabi, ClickFunnels also offers a number of options for email marketing.

You can create automated messages, broadcasts, and segments in the same way as Kajabi.

However, ClickFunnels also includes a feature called “Actionetics” that allows you to create more sophisticated email marketing campaigns.

For example, you can use Actionetics to create an email campaign that includes a series of emails that are sent out over a period of time.

You can also use it to create split tests, which allow you to test different versions of your email marketing messages to see which ones get the best results.

As you can see, Kajabi and ClickFunnels offer similar email marketing features.

Winner: Kajabi

Kajabi offers email marketing software at their lowest plan while ClickFunnels only offer it at their Platinum Plan.

However, if you’re looking for sophisticated email campaigns like split tests that allow you to optimize your emails over time, then ClickFunnels is probably the better choice.


Both Kajabi and ClickFunnels offer amazing analytical data to help you make better marketing decisions.

After all…

Data is marketing; Data is money

But which software provides more and better data?

Kajabi offers a detailed overview of your marketing efforts, including how many people have viewed your content, how many people have joined your email list, and how much revenue you’ve generated.

It also shows you which pieces of content are most popular and which ones aren’t performing as well as you’d hoped.

ClickFunnels provides even more data, including information on how much traffic each page of your website is getting, where that traffic is coming from, and how well each individual marketing campaign is performing.

It also tells you how many people have converted to customers and how much money they’ve spent as a result.

Winner: ClickFunnels

ClickFunnels is the clear winner when it comes to data and detailed insights.

It allows you to track your marketing campaign’s performance from different angles, maximizing retargeting campaigns for a better customer experience.

Kajabi also has some great analytics features like course tracking which will be helpful in assessing how well one of my courses performs on their site specifically!


To help you get better outcomes on the platforms, both Kajabi and ClickFunnels have connections with a variety of third-party systems.

Both platforms also connect with Zapier, a program that allows you to link thousands of apps to your ClickFunnels and Kajabi accounts.

Do you know you can integrate Kajabi with ClickFunnels?

Winner: ClickFunnels

ClickFunnels is the clear winner as the list integrations list goes on and on. You can read more here.

Payment Gateways

When it comes to picking the right software to use for your company, you will always want to make sure that you are getting everything that you need.

This way, you can fully take advantage of all the tools and features that are offered with both software programs.

Kajabi and ClickFunnels both have many different features that are designed to help your business grow.

One of the most important aspects of any software is how it handles payments for your company.

With Kajabi, users can process payments through Stripe or PayPal.

You will have unrestricted access with both options.

With ClickFunnels, users have access to many different payment gateways which also include Stripe and PayPal.

The one downside is that with ClickFunnels, if you want to use PayPal you are limited in the features that you can use.

Winner: ClickFunnels

However, with all of the different payment gateways that ClickFunnels has, it is still a winner over Kajabi.

When it comes to payments, ClickFunnels is the better option.

Ease of Use

Both Kajabi and ClickFunnels are very user-friendly software programs.

In fact, you can be up and running with either program in no time at all.

Kajabi is a little more user-friendly when it comes to creating your courses and landing pages.

With ClickFunnels, you will have access to more templates and themes than with Kajabi.

When it comes to overall ease of use, both programs are very easy to learn how to work within your first day or two of using them.

Winner: Tie

Both ClickFunnels and Kajabi offer drag and drop editor features that make it easy for you to create the pages and courses that you need.

They both are very user-friendly, making it a tie when it comes to ease of use.

Customer Support

Customer support is very important when it comes to using any sort of software.

You want to make sure that the company has great customer service, because you never know when you might need them for help with something.

Both Kajabi and ClickFunnels offer great customer support options for users.

However, with Kajabi, you are able to contact customer support through email, phone, or chat.

With ClickFunnels, you can only contact customer support through email.

Winner: Kajabi

When it comes to customer support, Kajabi is the clear winner.

With the addition of phone and chat support, users will have more ways to contact customer support if they need help.

Affiliate Management

Having an affiliate program in your online businesses is really important.

It means that you can grow your online businesses by leveraging the power of others.

And it’s not just about recruiting people to promote your product or service.

It’s also about providing them with the tools and resources they need to be successful.

That’s where Kajabi and ClickFunnels come in. They both offer powerful affiliate management tools.

Kajabi allows you to host referral programs for your courses.

You can add affiliates and provide them with their own dashboard, as well track sales of commissions on the site’s built-in analytics engine!

However this feature is only available from within a course that has been created through Kajaib itself (and not an independent tutorials).

ClickFunnels’ Backpack provides affiliate program for all types of products in your CF account.

This means that if you own a shoe company and want to offer affiliate links for clothing items or other businesses seeking partnerships, then the ClickFunnel backpacks are perfect!

Winner: ClickFunnels.

For this bout, ClickFunnels takes the win because it allows you to run affiliate programs for both physical and digital products (including courses & membership sites).

Kajabi only lets users promote their own courses.

Final Verdict

In the end, both programs serve a specific purpose.

Both have their own strengths and weaknesses to them as well.

Choose ClickFunnels If

If you are looking for an all-in-one solution that allows you to do pretty much anything that your online business needs, then ClickFunnels might be the better option for you.

You can now get started with ClickFunnels with 2 options:

ClickFunnels 14-Days Free Trial: iloveclickfunnels.com


ClickFunnels 30-Days Free Trial: yourfirstfunnel.com

Choose Kajabi If

However, if you are looking for a program that specializes in creating and selling courses online, then Kajabi would be the better option.

It really depends on what your specific needs are as a business owner.

But no matter which program you choose, both will help you grow your online business in some way or another.

Your First Funnel Challenge is a 5-Day Online Event(FREE) to help you build and launch your online business by leveraging “Sales Funnel”!

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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