The Ultimate Guide to Funnel Hacking

Written by Ralph Chua
Last Updated On

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Funnel Hacking is the process of reverse engineering your competition’s sales funnel in order to discover what’s working for them, and then model and improve upon their success.

This guide will show you how to Funnel Hack like a pro.

Thanks to this concept, entrepreneurs like Russell Brunson were able to grow their companies from zero to multimillion-dollar enterprises in just a few short years.

If you’re ready to Funnel Hack your way to success, let’s get started!

What is Funnel Hacking?

Funnel Hacking, What Is Funnel Hacking, The 3 Main Niche

The funnel hacking process starts with finding a successful competitor in your market and reverse engineering their sales process.

What we want to know is how the competitor captures their customer online from the first time they become aware of the product or service, all the way through to becoming a paying customer.

By understanding your competitor’s sales and marketing process, you can model and improve upon their success.

Why Funnel Hack?

One quote from Tony Robbins illustrates this point perfectly:

Success leaves clues.

Tony Robbins

When you Funnel Hack, you’re looking for those success clues so that you can replicate them in your own business.

If you can find out what’s working for your competition and model it in your own business, you’ll be well on your way to success.

Funnel Hacking helps you eliminate the uncertainty and guesswork that often plagues businesses.

By understanding what’s already working in your market, you can avoid the costly mistakes that so many businesses make by trial and error.

How Does Funnel Hacking Work?

I started my funnel-hacking journey a while back.

I wanted to build my online business but at that time I was having this imposter syndrome where I thought everybody else knows what they were doing and I don’t.

I was thinking, how can I find out what they know? How can I get access to that information so that I can model what they’re doing and do it myself?

So I strategically investigating and by mean I invested in many successful funnels and I joined their membership sites, I purchased their products, and I even signed up for their email lists.

Here is a quick step of how to funnel hacking works:

  1. Find a successful competitor in your market.
  2. Identify their Sales Funnel.
  3. Join their email list and take note of their email sequence.
  4. Purchase their products/services.
  5. Reverse engineer their Funnel.
  6. Model and improve upon their success.

Now you understand Funnel Hacking and how it works, let’s take a closer look at the Funnel Hack process so that you can start applying it in your own business.

Find a successful competitor in your market.

Most people are stuck at this very first step because they don’t know who their competition is.

Your competitor is not just the people selling the same products/services as you. It can be anyone who is already successful in your market.

For example, if you want to Funnel Hack a personal development coach, your competitors could include Tony Robbins, Oprah Winfrey, Deepak Chopra, etc.

You don’t have to Funnel Hack somebody who is in the exact same business as you. You can Funnel Hack anyone who is already successful in your market.

Identify their Sales and Marketing Process (Sales Funnel)

In Dotcom Secrets Book, Russell Brunson illustrate 22 types of sales funnel that you can use for your business.

You need to identify which type of funnel your competitor is using and then take a closer look at how they’re driving traffic and converting leads into customers.

Here is what you should ask yourself when you’re identifying your competitor’s Funnel:

  • What type of funnel do they use to capture leads?
  • What type funnel do they use to sell their product or services?
  • What type of funnel do they use for online event?
  • What type of funnel do they use for physical product?
  • Join their email list and take note of their email sequence.

Every time you Funnel Hack someone, make sure you have this in place so that you can model their success.

You need to understand how they nurture their leads and how they promote their products/services.

Join their email list and take note of their email sequence.

Let’s be true to ourselves, not all customers who landed on our funnel would make a purchase.

In fact, most of them wouldn’t.

The Rule of 7’s in marketing says that a person needs to see your message at least seven times before they’re provoked into taking action.

What it means is that you need to continue to nurture your leads even if they don’t buy from you right away.

That’s why it’s important for you to take note of your competitor’s email sequence so that you can model their success.

Purchase their products/services.

How much should I spend on their products/services?

This is a great question and the answer is… it depends.

You need to take a close look at your budget and make sure you’re not overspending.

The purpose of this is to understand how they structured their content and what is the price point that they’re using for their products/services.

Reverse engineer their Funnel. (Marketing Tactics)

Now here is the Fun-nel part of Funnel Hacking.

We have identify what type of funnels they’re using, how they’re driving traffic to their Funnel, and how they’re selling their products/services.

Now it’s time for us to take all of that information and reverse engineer it so that we can use it in our own business.

Model and improve upon their success.

This is the most important part of Funnel Hacking.

You need to take all of the information that you’ve gathered and apply it in your own business.

But don’t stop there… you need to continue to improve upon their success.

The goal is not to copy them but to model their success and then improve upon it.

Funnel building can be challenging if you don’t know what you are doing.

Model and improve upon their success.

One important thing to note is that your first funnel will probably not be successful.

And that’s okay!

All you need is to keep tweaking and improving the numbers of your funnel until you get it right.

Again, Funnel Hacking is not a shady marketing tactic.

Funnel Hacking is a marketing process of strategically investigating the sales funnel of your competitors marketing funnel in order to reverse engineer and improve your own marketing process.

It is a perfectly ethical way to improve your chances of success.

Funnel hacking can help you 10x your business.

Why? Because you know how to go forward with a proven marketing strategy that has worked for others in your industry.

Funnel Hacking is not shady marketing tactics.

In fact, it is one of the most important skills you need to master especially for small business owners and entrepreneurs.

Funnel Hacking Backstory

Funnel Hacking meaning all starts with Russell Brunson.

He is the Funnel Hacker behind ClickFunnels which is a sales funnel software company that allows you to build marketing and sales Funnels.

In his book, Dotcom Secrets: The Underground Playbook for Growing Your Company Online, he first introduced the idea of Funnel Hacking.

The term Funnel Hacking is now widely used in the internet marketing and sales industry.

It’s a process of investigating your competitor’s Funnel in order to model and improve your own Funnel.

Funnel Hacking Live

Funnel Hacking is a concept that Russell Brunson teaches.

Thus, his students start funnel hacking and started to call themselves “Funnel Hackers”.

If you join “Your First Funnel Challenge” by ClickFunnels you will get a “Funnel Hacker” T-Shirt.

That’s a story for another day.

Funnel Hacking Live is the only event you need to attend when it comes to Funnels and Marketing.

It is an annual event held by Funnel Hacking Live where the top marketers in the world congregate to share their knowledge about Funnels and marketing.

The reason why Funnel Hacking Live is so important is that it is one of the rare events that focus on Funnels and marketing strategies.

It is also an event to acknowledge all the hard work and dedication by entrepreneurs to change the world one Funnel at a time.

Thus, it is the perfect place to learn about Funnels and marketing from the best of the bests.

To conclude… Funnel Hacking Live is a great place to learn and congregate with like-minded individuals.

Funnel Hacking Secrets Webinar

Again, Funnel Hacking is a concept created by Russell Brunson thus it is logical that he would have a Funnel Hacking Secrets Webinar.

The Funnel Hacking Secrets Webinar is a free webinar you can join where Russell Brunson will teach you the 3 secrets of Funnel Hacking.

The 3 secrets are:

  1. Funnel Hacking
  2. Funnel Cloning
  3. Traffic Hack

It will be a miss if you are not able to join the Funnel Hacking Secrets Webinar as you will be missing out on a lot of Funnel Hacking tips and tricks.

Related: The Perfect Webinar Secrets Review

Funnel Builder Secrets Certification Program

If you still remember we mentioned the first step in Funnel Hacking is to identify a successful competitor in your market.

But how?

There are many ways you can do it.

First, you can go to the Facebook ad library and look at the ads that are running.

You can also do a google search and see what Funnels your competitor is running.

These methods take time and effort to do it manually.

That is where Funnel Builder Secrets comes into play.

Funnel Builder Secrets Certification program is 12 month program that will teach you how to build the 12 core funnel types.

Once you master each funnel you will be given a batch of honor of the Funnel Type that you master.

As part of the deal, you would get access to Funnel Builder Research Tools which will help you quickly research and find high-converting Funnels that are running.

Thus, Funnel Builder Secrets is a time saver for those who want to get into Funnel Hacking.

To conclude, Funnel Hacking is important for entrepreneurs and small business owners as it allows you to model and improve upon a Funnel that is already successful.

The Funnel Builder Secrets Certification program is a great way to get into Funnel Hacking as it will provide you with the tools and knowledge to quickly research and find Funnels.

Final Thought – Funnel Hacking Guide

Funnel hacks is a sales and marketing processes that should be included in any marketing education.

If you need a funnel I suggest you start hacking funnels first before you start funnel creation.

Once you found a proven funnel then only you conduct a strategy session with funnel builders so they can understand your requirement and they can start building Funnels for you.

The Funnel Hacking Guide provided should give you a general idea of what Funnel Hacking is all about.

I hope you enjoyed this guide and if you have any questions feel free to message me on Funnel Hackers Forum.

To your Funnel Hacking Success!

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