It’s no secret that there are a lot of choices when it comes to choosing a landing page builder.
So, how do you decide which is the best for you?
ClickFunnels or Instapage?
Both builders have their pros and cons, but at the end of the day, one will be a better fit for your specific needs.
To help you make your decision, I’ve put together a comprehensive guide comparing ClickFunnels and Instapage.
I’ll cover everything from features to price to ease of use.
By the end of this guide, you’ll know exactly which builder is the best choice for you.
So let’s get started!
ClickFunnels VS Instapage: Overview
For you that is busy , here’s a quick overview of ClickFunnels and Instapage.
ClickFunnels is a:
- All-in-one marketing platform that lets you create, manage, and track your sales funnel from start to finish.
- Funnel builder that comes with a built-in email autoresponder, shopping cart, membership site, and more.
- Code-free builder that is easy to use and doesn’t require any technical skills.

Instapage is a:
- Landing page builder that lets you create, publish, and test landing pages.
- A/B testing tool that lets you test different versions of your landing pages to see which performs better.
Now that you have a general idea of what each platform is, let’s take a closer look at the features each one offers.
Instapage vs. ClickFunnels: Differences and Features
When it comes to features, Instapage and ClickFunnels are both feature-rich platforms.
Sales Funnel Builder
ClickFunnels is a sales funnel builder that comes with all the features you need to create, manage, and track your sales funnel from start to finish.
With ClickFunnels, you can easily add an email autoresponder, shopping cart, membership site, and more to your sales funnel.
Instapage, on the other hand, is a landing page builder that lets you create, publish, and test landing pages.
While Instapage does have some sales funnel features, it’s not as comprehensive as ClickFunnels.
Winner: ClickFunnels
Landing Page Builder
Both Instapage and ClickFunnels come with a landing page builder.
With Instapage, you can easily create, publish, and test landing pages.
Instapage also comes with an A/B testing tool that lets you test different versions of your landing pages to see which performs better.
ClickFunnels, on the other hand, is a sales funnel builder that comes with a built-in landing page builder.
While the ClickFunnels landing page builder is not as comprehensive as Instapage, it is still a powerful tool that lets you create high-converting landing pages.
Winner: Instapage
A/B Testing
If a funnel builder without A/B testing feature you can not track progress, then it is not worth using.
Both ClickFunnels and Instapage come with built-in A/B testing tools that let you test different versions of your landing pages to see which performs better.
With both platforms, you can easily set up and run A/B tests with just a few clicks.
Winner: Tie
Integrations
For some people they prefer all in one stop(GoHighLevel), while others like best of breed.
It really is a personal preference.
ClickFunnels integrates with over 100+ different software platforms, including popular email providers, payment processors, CRMs, webinar platforms, and more.
Instapage also integrates with a long list of software platforms, including all the major email providers, payment processors, CRMs, and webinar platforms.
Winner: Tie
Ease of Use
When it comes to ease of use, ClickFunnels is the clear winner.
ClickFunnels is a code-free builder that is easy to use and doesn’t require any technical skills.
With ClickFunnels, you can easily create, manage, and track your sales funnel with just a few clicks.
Instapage is also easy to use, but it does require some technical skills.
If you’re not familiar with HTML and CSS, you may find Instapage to be a bit challenging to use.
Winner: ClickFunnels
Upsell/Downsell
Upsell and downsell pages are an important part of any sales funnel.
They’re used to offer additional products or services to customers who are already interested in what you’re selling.
ClickFunnels comes with built-in upsell and downsell features that let you easily add these types of pages to your sales funnel.
Instapage also has upsell and downsell features, but they’re not as comprehensive as ClickFunnels.
Winner: ClickFunnels
Support
When it comes to support, ClickFunnels and Instapage are both top-notch.
Both platforms offer 24/7 support via live chat, email, and phone.
And both platforms have extensive knowledgebases that are packed with useful resources.
However, when it comes to onboarding experience, I think ClickFunnels has the upper hand.
Your First Funnel by ClickFunnels not only offer you with 30-Days FREE trial with ClickFunnels you can also get FREE 14-Days LIVE coaching from their experts and Russell Brunson.
Instapage has a similar program called Instapage Academy that offers you with 30-Days FREE trial with Instapage and LIVE coaching from their experts.
Winner: ClickFunnels
Pricing
When it comes to pricing, both platforms are very competitive.
ClickFunnels offer 2 pricing plans which is:
- ClickFunnels Basic Plan: $97/Mo
- ClickFunnels Platinum Plan: $297/Mo
Instapage offer 2 pricing plans as well which is:
Instapage Buliding Plan: $299/Mo
Instapage Converting Plan: Custom Price

Because ClickFunnels offer a lower price for their entry level plan, I think they’re the winner when it comes to pricing.
And many people claim they win ClickFunnels two comma club award just by using ClickFunnels $97/Mo plan.
Winner: ClickFunnels
FREE Trial
Like I said one of the best onboarding experience with ClickFunnels is with their Your First Funnel Program.
It offers you with 30-Days FREE trial with ClickFunnels and LIVE coaching from their experts.
If you are new to funnel building I will say go with ClickFunnels so you can get help from their experts.
ClickFunnels offer 2 FREE trial experience for you, which is:
- ClickFunnels 14-Days Free Trial(I Love ClickFunnels)
- ClickFunnels 30-Days Free Trial(Your First Funnel)
On the other hand, Instapage only offer one FREE trial experience for you and it is:
Winner: ClickFunnels
Resources
Did you know that ClickFunnels is not just a Software company?
They also provide a full ecosystem for you to grow your online business.
There are paid and free resources that ClickFunnels offer to its community.

Some of the FREE resources that ClickFunnels have are:
- FunnelFlix(Free Training)
- Funnel Hacking Secrets Masterclass(Free Webinar By Russell Brunson)
- Dotcom Secrets Summit
- Brick & Mortar Summit
- Affiliate Bootcamp
- 30 Days Summit
- Dotcom Secrets Book
- Expert Secrets Book
- Traffic Secrets Book
- and many more…
Some of the popular PAID resources that ClickFunnels offer is:
On the other hand, Instapage only offer one popular resource for you and that is:
Winner: ClickFunnels
There you have it a little battle between ClickFunnels Vs Instapage.
Both platforms are great in their own way, but if you ask me which one I think is better I will say ClickFunnels.
The reason why I choose ClickFunnels is because they provide more value for their users with their free and paid resources.
ClickFunnels is also a great platform if you’re just getting started with funnel building because they offer an amazing onboarding experience.
How to choose a landing page and sales funnel tool?
The best way to choose a landing page and sales funnel tool is to first determine what your needs are.
Do you need a simple landing page to collect leads, or do you need a more complex sales funnel to close deals?
Once you know what your needs are, you can then compare the features of each platform and decide which one is right for you.
If you’re just getting started with funnel building, I recommend ClickFunnels because they offer an amazing onboarding experience.
Here are some checklist for you before choosing a landing page and sales funnel tool:
- Do you need a simple landing page or a more complex sales funnel?
- What is your budget?
- What are your needs?
- Do you need an amazing onboarding experience?
Once you’ve answered these questions, you’ll be able to decide which platform is right for you.
Pros & Cons
If ANYONE says there is a “perfect” tool, RUNAWAY.
No matter what tool you use, there will always be pros and cons.
The key is to find a tool that has more pros than cons and that fits your needs.
Here’s a quick overview of the pros and cons of ClickFunnels and Instapage.
Pros & Cons of ClickFunnels
ClickFunnels Pros:
- Allows you to build complex sales funnels
- Has a great onboarding experience
- Offers a variety of resources (paid and free)
- Affordable pricing plans
ClickFunnels Cons:
- The platform can be buggy at times
- Russell Brunson may speak too fast…
Pros & Cons of Instapage
Instapage Pros:
- Allows you to build simple landing pages
- Offers a 14-day free trial
Instapage Cons:
- The platform can be buggy at times
- The landing page builder is not as user-friendly as ClickFunnels
Final Thoughts
Both ClickFunnels and Instapage are great platforms that offer a variety of features. The key is to find a platform that fits your needs.
If you’re just getting started with funnel building, I recommend ClickFunnels because they offer an amazing onboarding experience and a variety of resources (paid and free).
ClickFunnels is also a great platform if you need a more complex sales funnel to close deals.
Their onboarding experience is top-notch, and they offer a variety of resources to help you get started.
Instapage is also a great platform, but it’s more geared towards simple landing pages.
If you need something more complex, ClickFunnels is the way to go.
No matter what tool you use, there will always be pros and cons.
The key is to find a tool that has more pros than cons and that fits your needs.
If you need a GREAT onboarding experience then get started with Your First Funnel.
Not sure what Your First Funnel is?
It’s a FREE 14-day coaching plus ClickFunnels 30-Days FREE Trial that will teach you how to build your first sales funnel.
You’ll get access to a variety of resources, including templates, training videos, and more.
If you’re ready to get started, click here to sign up for Your First Funnel.
Happy funnel building!
Frequent Asked Questions
Is ClickFunnels worth it?
If you’re just getting started with funnel building, I recommend ClickFunnels because they offer an amazing onboarding experience and a variety of resources (paid and free).
ClickFunnels is also a great platform if you need a more complex sales funnel to close deals.
Their onboarding experience is top-notch, and they offer a variety of resources to help you get started.
Is Instapage worth it?
Instapage is also a great platform, but it’s more geared towards simple landing pages.
If you need something more complex, ClickFunnels is the way to go.
Is there a free trial for ClickFunnels?
Yes, ClickFunnels offers a 14-Days FREE trial and 30-Days FREE Trial.
Is there a free trial for Instapage?
Yes, Instapage offers a 14-day free trial.
What is the best landing page builder?
The best landing page builder is the one that fits your needs.
If you need a simple landing page, Instapage is a great option.
If you need a more complex sales funnel, ClickFunnels is the way to go.
Both platforms offer a variety of features and resources to help you get started.
The key is to find a platform that fits your needs.
What is Your First Funnel?
Your First Funnel is a FREE 14-day coaching plus ClickFunnels 30-Days FREE Trial that will teach you how to build your first sales funnel.
You’ll get access to a variety of resources, including templates, training videos, and more.
If you’re ready to get started, click here to sign up for Your First Funnel.
- ClickFunnels Review
- ClickFunnels Cookbook
- ClickFunnels Webinars
- What is Funnel Hacks?
- Books by Russell Brunson
- ClickFunnels Pricing
- ClickFunnels Features
- ClickFunnels Free Trial
- ClickFunnels Integrations
- ClickFunnels Marketplace
- ClickFunnels Examples
- ClickFunnels Landing Page
- ClickFunnels Logo
- ClickFunnels Membership Site
- ClickFunnels Platinum
- ClickFunnels Templates
- ClickFunnels Black Friday
- Get ClickFunnels For Free?
- Buy ClickFunnels
- ClickFunnels DEMO
- ClickFunnels Bonus
- ClickFunnels FunnelFlix
- ClickFunnels $97 VS $297
- ClickFunnels Deals
- ClickFunnels 30 Days Free Trial
- ClickFunnels 60 Days Free Trial
- ClickFunnels Discount Code
- ClickFunnels Affiliate Program
- ClickFunnels Alternative
- ClickFunnels 2.0
- Your First Funnel Review
- Secrets Masterclass Review
- What Is ClickFunnels Two Comma Club LIVE?
- Dotcom Secrets Book Review
- Expert Secrets Book Review
- Traffic Secrets Book Review
- Network Marketing Secrets Review
- Copywriting Secrets Book Review
- Funnel Scripts Review
- Funnel Hacking Secrets Review
- Funnel Builder Secrets Review
- What Is Two Comma Club?
- One Funnel Away Challenge Review
- Lead Funnel Review
- Perfect Webinar Review
- 5 Day Lead Challenge Review
- Affiliate Bootcamp Review
- How To Use ClickFunnels?
- How To Use ClickFunnels For Affiliate Marketing?
- How To Use ClickFunnels For Marketing Agencies?
- How To Use ClickFunnels For Ecommerce?
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- How To Use ClickFunnels For Real Estate?
- How To Use ClickFunnels For Dummies?
- How To Use ClickFunnels Share Funnel?
- How To Share A Funnel In ClickFunnels?
- How To Delete A Funnel In ClickFunnels?
- How To Create A Landing Page In ClickFunnels?
- How To Clone A Funnel In ClickFunnels?
- How To Remove ClickFunnels Badge?
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