You’ve heard about ClickFunnels, but what if I told you that there is a way to make more money from your eCommerce store?
In this blog post we’ll cover how you can use ClickFunnels for eCommerce to increase revenue and get the most out of every sale.
We’re going to do this by looking at: defining your audience, optimizing sales page, choosing a conversion goal and understanding sales funnels.
This post will also include an example so that it’s easy for you to see how these concepts work together in the real world!
Here is a quick breakdown of what you’ll get:
How To Use ClickFunnels for eCommerce?
A sales funnel is any mechanism that aims to get a sale at the end of the process.
In this blog post, I’ll go thru how to utilize ClickFunnels on an eCommerce site.
All websites that sell anything are technically classified as eCommerce companies.
The word “eCommerce,” however, refers primarily to Retail businesses.
The goal is always to turn a site visitor into a paying customer.
Read More: What is sales funnel
Why ClickFunnels Is Perfect For eCommerce Businesses
ClickFunnels is a powerful tool that let’s you create:
- Opt in
- Sales Page
- Checkout Page
- Squeeze Page
- Upsell Page
- Order Confirmation Page
- One Time Offer Page (OTO Page)
- One Click Upsell!
- and more!
You can get free access to tons of pre-built funnel templates and use it for your own eCommerce sales funnel.
Better Landing Pages
Landing pages are the first impression you have with a potential customer.
If your landing page is not optimized for conversion, it’s going to be really hard to convert that visitor into a paying customer.
ClickFunnels has been proven time and time again as one of the best tools out there for creating high converting landing pages.
With ClickFunnels, you can create beautiful landing pages in minutes without any coding knowledge or design skills required.
All you need is an idea and some basic information about your product or service!
Improved Customer Experience
Every eCommerce store owners faces the same problem.
How to convert website visitors to paying customers?
How to generate leads and get more new customers?
How to retain existing customers?
This is not an easy challenge because most of us are inherently lazy and we don’t want to spend time navigating through a complicated website or checkout process.
We also don’t like re-entering our credit card information, entering all of our personal info again, going through multiple pages just to pay for something that we’ve already decided that we wanted.
ClickFunnels makes it simple with one page checkouts and automated emails so that people can purchase from you in a few minutes without having to do anything else extra after they land on your site..
A/B testing is a must for eCommerce stores, but it’s really hard to do.
If you want to make more money from your eCommerce stores, then you need a better way to test and optimize your website.
The problem with current solutions on the market is that they are either too expensive or too complicated.
ClickFunnels for E-Commerce allows anyone in any industry or niche can create high converting landing pages, sales funnels and marketing campaigns without having an engineering degree or spending thousands of dollars on an agency .
No coding required!
There is a lot of competition in the ecommerce market.
To succeed online you need to have an edge over your competitors.
You can’t know what’s working and what isn’t without analytics, but most ecommerce platforms don’t offer this feature for free.
If you want to understand how your store is doing, you’ll have to pay for a third party service that will cost thousands of dollars every month!
ClickFunnels has integrated sales analytics into its platform so you can track everything from funnels conversion rates, average order value and customer lifetime value on one dashboard with no extra fees whatsoever!
Many ecommerce sites are not designed to be mobile friendly, and this is a huge problem.
83% of consumers who visit an ecommerce site on their phone said they left the site because it was hard to navigate or didn’t load fast enough.
Clickfunnels for E-Commerce makes your online store easy to use and engaging on both desktop and mobile devices. It’s also super simple to set up, so you can start selling products right away.
You know what that means?
The average conversion rate for companies with responsive websites is 3 times higher than those without them.
Best ClickFunnels for E-Commerce Templates
E-commerce is the purchase of goods using an electronic transaction such as a mobile phone, computer or tablet.
ClickFunnels has many templates to make this process as simple as possible.
The best ClickFunnels for e-commerce templates offer you all the tools you need to build and manage your website with ease and flexibility.
The designs are easy on the eye and simple to navigate.
The best ecommerce templates make it easy to sell your products with an integrated shopping cart, payment options that suit your customers and sales reports that keep you informed on how all aspects of your business are performing.
You can manage product inventory, deliver customer service and track sales conversions all in one place.
2-Step Tripwire Funnel Template
A tripwire is an offer that makes somebody want to buy because it’s so good.
The goal is to make them “trip” on the offer and buy immediately.
When you’re setting up your funnel, set up your first offer as your tripwire- something good enough that people will want.
This should be priced at about 10% of what you’re really expecting them to spend (i.e. you might put something at $19 that you’d like them to actually purchase for $199).
It sets up nicely as a loss leader where the goal is not necessarily to make money off this front end product, but rather to make sure they’ve gone through several of the stages in your funnel, which you can then create upsell pages to upsell them on the more expensive products later in your funnel.
It’s a great way to both get trust from people and make sure they’ve experienced several of the stages of your funnel before you actually ask them to buy something.
If they go through this process, then any other information you add to your marketing will be trusted as well.
You can add this to your funnel if you like it.
Share Funnel: Tripwire Funnel 1
Video Sales Funnel template
Boost your ecommerce business with this Clickfunnel Video Sales funnel template.
The perfect way to boost your ecommerce business, using the power of video!
It does not cost you anything extra to harness the power of these funnels because it’s something that anyone can do through ClickFunnels’ easy interface.
You can add this template to your Clickfunnels account and never think about it again.
This will help you bring in more leads, grow your list and sell more products!
This is the ultimate marketing tool for online business owners who want to increase their revenue massively.
You can use Who, What, Why, How in your sales copy with the intention to talk to potential customers directly.
Read More: Sales Funnel Copywriting
Generate More Leads
You’re going to be able to provide your online stores with valuable video content.
This will not only help you grow your list, but also generate more leads every time you launch a new product.
You’ll drive more traffic through the funnel, attract more people to your list and generate even more leads for your ecommerce business.
Let’s take a look at how this drill down page is set up.
We have the headline which contains the power words that sets into motion creating an impulse buy within your customers.
Next we have three bullets that are selling benefits right into your target market mind.
We then have three more bullets that once more sell benefits into your target market mind while giving them a little storytelling about the product itself and its features.
The call-to-action text is big and bold while the background of the page draws in your customers by using colors that match some of your products or services.
This page is all about you providing your customer with more information while at the same time building more trust in them so they feel safe to buy from you.
The next step is for them to contact you of course!
There’s a big red button on there that stands out, putting into motion that impulse buy within your customers.
This is where your call-to-action button will be right under the video so you can capture leads and sell products straight away!
Build Your Branding
The logo is directly above the video so it gives the perception that this company / person is responsible for creating this product.
It’s important to show your customers the branding and who the person behind this product is so they know exactly where to go if they have any issues or questions.
Customers like to see a face and get to know the name of the brand behind your product while at the same time getting information through video.
It’s also easy for you because you only need one funnel that you can use forever!
You want to make sure you keep your branding consistent throughout your website and all your marketing material. This will create trust within your customers because they see the same branding everywhere.
Increase Your Purchase Rate
The headline of this video is very powerful and once more, it contains some power words that are setting into motion a buying impulse within your customers.
We also have a clear and bold call-to-action button right under the video so we can capture leads and sell products right away.
This funnel will help you increase your purchase rate while at the same time providing valuable content for all your lead generation campaigns to get more ecommerce conversions.
You’re going to be able to start using this drill down page right away, so there’s no going back!
You only need a ClickFunnels account to do this.
It costs you less than $10 a day(platinum) which is a no-brainer considering the powerful benefits it brings to your business.
This template will help you bring in more leads, grow your list and sell more products!
Share Funnel: Tripwire Funnel 2
Live Demo Funnel
A live demo funnel is a way to present your products and services through a demonstration that’s usually shown in a video.
Live demo funnels can be used for ecommerce to give an introduction or demonstration about your items and services that you offer.
You can include the product, its features, benefits, and anything else you think will help sell it.
This can make a big difference in the way your products are perceived.
Instead of just describing them, you can actually show how they work and what makes them useful to customers.
This helps the user understand why they should purchase from you over other businesses that offer similar items or services.
Live demo funnels can also be used to sell something that is not a physical product.
For example, you may want to use it as a way to sell access to an online course or membership area that gives subscribers exclusive content, discounts, and other benefits.
At the end of the video, you can then describe how to purchase the product, service, or course.
This can be in the form of a link that takes people to your website if they are interested in getting more information or buying your item/service/course.
If it’s not something you are selling online yet, this can be an opportunity for people to sign up to your email list, which will allow you to contact them when the items/services/courses are available.
You can also include information on cost and payment options.
This gives people all of the details they need in order to make a purchase from you.
People can also see your contact information so they can reach out if they have any questions or concerns before making a purchase.
Case Study: Jamie Cross Ecommerce
Storefront Funnel Template
A storefront funnel is what it sounds like, a funnel you can use for your online store to increase sales.
It’s the process of using the funnel to guide your prospects through the buying cycle until they either buy or abandon the funnel.
There are four stages in this process: Engage, Discover, Evaluate and Purchase.
This is where you try to get people’s attention with an enticing offer which entices them into filling out a form to stay engaged with the site.
The offer you put here should be valuable enough to cause visitors to engage with your product or service.
You can usually accomplish this by giving away some kind of asset relevant to what you’re promoting, even if it’s just a free white paper on the topic.
This asset should be download-worthy and not just a piece of digital fluff, and it should generally benefit your prospect in some way.
For example, if your prospect is a men’s health care doctor you can offer them tips on curing their patients’ erectile dysfunction.
The purpose here is to educate your prospects with some information relevant to the offer.
This can be done by giving away some kind of free report on this topic, or through content you produce yourself .
You want to give people enough information that they are able to make an informed decision about whether or not what you’re offering will actually help them solve their problem.
Once the information you shared with your prospect is digested, they will then begin to evaluate whether or not what you have on offer fits their needs.
This leads them into the final stage of the funnel, Purchase.
Now that your prospects are aware of all of the benefits offered by engaging with your product or service, they are now prepared to purchase said product or service.
If you have multiple products and a site with a multistep checkout process , this is where you’ll want to guide people through the individual steps of their purchase so that they don’t leave.
Of course, all of these stages have an end goal of getting people to buy from you.
If they don’t buy now, make sure you know what they need to be convinced enough to come back and buy from you.
Share Funnel: Storefront Funnel
I hope you found this blog post helpful!
If you have any questions, please feel free to reach out.
We’re always happy to help our customers succeed with their eCommerce stores and grow revenue.
ClickFunnels is a great tool that can be used for many different business needs including marketing automation, landing pages, email campaigns etc., but it’s also an excellent choice for your store if you are looking for more ways to increase revenue.
This article discusses the benefits of using ClickFunnels as well as how easy it is to get started.
You may want to try them out now by signing up with us at no cost so we can show you all the amazing features they offer right away!
Join today and build your ecommerce sales funnel!
You have 2 options to get started with ClickFunnels Free trial:
ClickFunnels 14-Days Free Trial: iloveclickfunnels.com
ClickFunnels 30-Days Free Trial: yourfirstfunnel.com
To your success!
Your First Funnel Challenge is a 5-Day Online Event(FREE) to help you build and launch your online business by leveraging “Sales Funnel”!
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
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