How To Use ClickFunnels For Coaching Business

Written by Ralph Chua
Last Updated On
This post contains affiliate links, and we will be compensated if you buy after clicking on our links.

Are you looking for a way to sell coaching services, but don’t know how to start? 

In this blog post, we’ll teach you everything you need to know about how ClickFunnels works and show you how to get:

ClickFunnels 14-Days Free Trial


ClickFunnels 30-Days Free Trial

We’ll cover what is ClickFunnels , How ClickFunnels Work and Why it’s the best option out there when selling coaching services. 

Let’s get started!

ClickFunnels For Coach: How Do I Sell Coaching Services Using ClickFunnels?

Before we begin let’s recap what is the sales funnel process for coaches.

The sales funnel process for coaches is the simple path to attract your ideal client, gain their interest and make a sale. Sales funnels are multi-staged processes that articulate what you do in an intuitive way.

It looks like this:

And here’s how it works…

Stage 1 : Awareness – Putting Your Best Foot Forward

You get their attention by creating awareness of what you do.

This is where you share your story, vision and knowledge of the problem through social media content, produce blogs or podcasting.

Stage 2 : Interest – Hook Them With Your Content

You gain people’s interest by providing them with valuable content that addresses their problems.

If they like it, they’ll give you their email and stay in touch with you.

Stage 3 : Decision – Building Rapport With Your Audience

You create a “know, like and trust” relationship by getting to know your audience.

You show that the two of you have common interests and work towards achieving similar goals.

Stage 4: Action – Get The Sale!

Now they’re ready to buy from you.

They have been primed by your content and are now familiar with the problem you solve and how you solve it.  

In order to take them through this process, you would need a platform that can easily create landing page, capture their email address, communicate with them through action-based messages and track their activities. 

The best platform on the market for this (and, in fact, the only solution that’s specifically designed for coaching) is ClickFunnels.

Let’s see how it works!

Read More: What is sales funnel

ClickFunnels for coach
High Ticket Funnel Preview

Share Funnel: High Ticket Funnel

ClickFunnels For Coach: How To Use ClickFunnels For Coaching Business?

Most coaches struggle to acquire consistent new leads to their coaching business.

Many coaches get discouraged by the ad spend and doesn’t see great success on their campaigns.

This is where ClickFunnels plays a critical part.

To help coaches, personal trainer to get more leads.

ClickFunnels is a sales funnel builder that streamlines the entire sales process.

In other words, it makes selling as simple as possible by guiding your prospects through different pages to help them learn about you and eventually buy from you.

You can create a series of pages, in a specific order, to do the following:

  • Capture a prospect’s email address
  • Present your offer and sell it
  • Build a relationship with your prospects
  • Educate them about your products or services in an intuitive way

Here’s how using ClickFunnels can help you sell coaching services:  

  • It allows you to create high converting landing page without having to learn complicated coding.
  • It provides you with pre-made templates for coaching programs to help you process your clients more efficiently.
  • It allows you to create funnels optimized for mobile devices so that your prospects can easily access it on the go.
  • It has features like email integrations, auto webinar integrations, payment processing functionalities and much more at your fingertips.

Now that we know what is ClickFunnels and how it can make selling coaching services easier for you, let’s take a close look at the different types of funnels you can create to sell your products and services.

Read More: ClickFunnels Review

ClickFunnels For Coach: What Are The Different Types Of Sales Funnel?

To help you get started, we’ll explain the funnel process and the different elements of the sales funnel:

Opt-In Page

The opt-in page is where you capture your prospects’ information so that you can follow up with them.  

This typically requires a name and an email address.  

Sales Page

The sales page or sales letter is where you introduce your products to your target client and sell it to them.

This is where you describe the benefits of your products, emphasize its features and provide proof of the product’s quality.

You can use ClickFunnels to create high-converting sales pages that can turn your prospects into customers.

Webinar Registration Page

A webinar registration page is what you would use if you’re going to run a webinar.

It’s where your prospects sign up for the webinar, so that you can send them an email prior to it and follow up with them afterwards.

Funnel Pages

You can also use ClickFunnels to create any other pages in your funnel sequence, such as thank-you or confirmation pages.

Checkout Page

The checkout page is where your prospects enter their billing information.

This can include anything from credit card numbers to a one-time purchase or a monthly subscription.

Order Confirmation Page

Once you have received the payment from your prospect, you would typically want to send them an order confirmation email as well as a receipt.

To make the process easier, you can use ClickFunnels to design this page for you.

Upsell/Downsell Page(s)

You also have the option of adding upsell and downsell (or cross sell) pages in your funnel sequence.

These are typically used to offer different products or services to your prospects.  

You can create these pages using ClickFunnels as well.

Read More: Types of Sales Funnel

ClickFunnels For Coach: How To Design Your Funnel Using Clickfunnels?

Sales Funnel is a process where you lead your customer through a series of pages to make them take the next step until they convert into your customer.

What you need to do when designing your sales funnel is map out the buying journey of your customers and decide what page you want them to land on next after they take a certain action.

The best way to map your customer journey is by using the AIDA formula.

AIDA stands for Attention , Interest , Desire  and Action .  

It is a formula that you can use to map out your web pages and create visitor magnets that will intuitively lead your prospects through the buying process.   

Here’s an example of how this works:

Attention : This is where you get the attention of your prospects.

You can use ClickFunnels opt-in pages to capture their information so that you can follow up with them in the future.

Interest : Once you have their attention, it’s time to pique their interest.

To do this, you need to make them take a step further and look at your sales page.

Desire : In this step, you need to make them desire your product so that they will have a reason to take the next step.

Action: Finally, you need them to take action by actually buying from you. Making Sales!

You can do this using ClickFunnels checkout pages which allows you to enter their billing information in a safe payment environment.

Read More: How to create landing pages in ClickFunnels

ClickFunnels For Coach: Sales Page for Coaches

There are a few key elements you need to include in your sales page when using ClickFunnels:

Perfect Headline

Your headline is the first thing that your customers will see on your sales page.

It should be something catchy that would immediately draw their attention and pique their interest.

Sales Copy

After your headline, you need to put some copy or text that will further introduce your product to them, describe its benefits and provide any proof or credibility that you have.


You need to include proof of your product’s quality in the form of testimonials, media mentions and any other achievements you’ve received.


Sometimes people need more than just a headline and copy to believe in something so they would appreciate the addition of credibility elements on your sales page such as credentials you have and endorsements from relevant authorities.

Social Proof

Sometimes people need to see that they are not the only ones who are interested in buying your product.

You can do this by adding social proof elements like number of customers or subscribers you’ve had, badges you’ve received or current engagement levels with your page.

ClickFunnels For Coach: Pitch Your Offer to Your Buyer

You should include the call to action button on top of your funnel to make it obvious for prospects where they should click.

An example of a call to action button in coaching business is “Start Your Journey Now!”.

After you have the buttons, as well as all your content and images, you can then save or publish your funnel.

ClickFunnels For Coach: Deliver Your Offer

In coaching service business, you need to offer both tangible and intangible things.

Tangible: You should provide your clients with either a set of instructions or a guide that they can follow.

An example of tangible things for a coaching service business is your e-book or manual.

Intangible: Then you also need to offer them some sort of motivation and encouragement along the way.

Motivational Videos

An example of an intangible good for coaching service business is a motivational video that will guide your prospects throughout their journey towards achieving their goals.

Case Study

Another example of intangible goods for coaching businesses is a case study that your prospects can use as a reference point to know what you have done for someone like them.

ClickFunnels allows you to create a membership area to deliver your special offer.

Paying clients can get access to your offer from an area that only they can access.

You can use this to sell your product or service as well as deliver the materials and information that your coaching clients need to achieve their goals.

Case Study: Garret White Coaching and Consulting Business

ClickFunnels For Coach: Create Upsells

There are times when your prospects need more than what you can currently offer them.

To encourage them to spend upwards with you, you can use ClickFunnels to create upsell offers that they will find enticing enough to purchase.

An example of an upsell offer for coaching service business would be a program with more extensive materials or information to help your clients achieve their goals faster.

ClickFunnels For Coach: Create Downsells

If you are not able to sell your prospects the higher end of your offering, then you can offer them something lesser that is still valuable enough for money.

An example of this for a coaching business would be a lead magnets or free offering that you will give to them for subscribing to your list.

ClickFunnels For Coach: How To Get Started?

ClickFunnels is exactly what you need to build your sales funnel.

ClickFunnels is a powerful tool for creating sales funnels and landing page.

It’s so easy to use, you can build your entire funnel in just minutes!

You’ll be able to set up all the different stages of your sale and give prospects exactly what they need at any stage- from guidance on where to start their journey with coaching services, through every step along the way as well as materials that will help them achieve success faster.

If this sounds like something you might want or need for yourself, then you get started with 2 options:

ClickFunnels 14-Days Free Trial:


ClickFunnels 30-Days Free Trial:

Your First Funnel Challenge is a 5-Day Online Event(FREE) to help you build and launch your online business by leveraging “Sales Funnel”!

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

By the way…

If you wants to learn more about ClickFunnels you can check it out here:

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